I first tried Pleasure Cruise at the Newcastle farmers market, and I went home raving to my husband - OMG you need to try this coffee. A couple weeks later we were driving by the shop and decided to pop in so he could try it. We both liked it, which says a lot because I'm a dark roast girly, and he is all about the lighter blends. This one hits a sweet spot! It's smooth, flavourful and brews perfectly in our new french press we grabbed at the same time.